Turn field sales chaos into predictable growth

Your entire field sales automation operation? Connected clear, and under control

From major retail chains to township spaza shops, Macmobile transforms the way your team works with field sales automation software, giving you real-time visibility, speed, and control.

Without the daily headaches.

HOW WE CAN HELP

Lost sales from stockouts or missed targets?

No one wants to miss revenue or worse…disappoint their customers.

Without our field sales automation software, your team is held back by manual processes, delayed reports, and inefficient routes, costing your business money. Shelves stay empty, customers go elsewhere, and competitors take your market share.

End The Operational Chaos

Cut out wasted travel time and unproductive routes
Give your team clear direction—no more back-and-forth
Speed up order turnaround from days to hours
Track live sales, handle customer queries, and stay on top of every order—no matter where you are.

Implement Processes That Scale

Standardise how your team works in the field, with real-time updates
Replace clunky admin with tools that automate the busywork
Build in accountability without micromanaging
Set up processes that keep operations running smoothly—even as you grow

Take Back Control and Operate With Clarity:

Know your sales team is spending more time selling, not sitting in traffic or filling out forms
Step away from reactive firefighting and start planning ahead
Trust that your business can scale without breaking the system
Forecast demand and performance with data you can trust

It’s time to take the headaches out of your value chain.

Real-time visibility into every sales activity

Automated workflows that cut admin

Optimised routing to reduce wasted travel

Who we are

Our field sales automation platform streamlines your value chain

Get your products get seen, sold and scaled across every territory. For over 20 years, Macmobile has been the trusted partner for FMCG leaders who want simple, reliable, and results-driven field sales automation that works in Africa’s real world conditions. You know your market. You know your customers. Whether you’re dealing with unpredictable logistics, load-shedding or managing multiple sales teams across wide territories, we are here to help. Our proven 4-step process helps sales teams increase revenue by 22% and cut route time by 30%.

OUR SOLUTIONS

Built for African markets. Proven worldwide.

For over 20 years, MacMobile has helped FMCG brands in more than 15 countries across Africa and beyond, digitise their sales operations and grow profitably with field sales automation. We’ve seen the frustration of managing complex field operations over multiple territories first-hand, and we’ve built the solution.

Field Sales Automation

Turn every single field visit into faster sales, significantly reduced admin work, and increased market wins.

B2B eCommerce

Give your customers full control with instant ordering, stock management, shelf tracking, and real-time reporting.

Warehouse Management

Gain comprehensive real-time insight into inventory levels, stock age, expiry dates, and total warehouse capacity.

Distribution Management

Manage your fleet end-to-end with smart route planning, driver tools, and full visibility from dispatch to delivery.

Merchandising Management

Capture comprehensive in-store data, get real-time feedback, and maintain full visibility with an offline-ready system built for success.

Our field sales automation platform works online or offline, and equips your sales team with the tools and visibility to sell smarter and scale faster.

How it works

From chaos to control in four simple steps

Great things happen when your operations run smoothly. Our proven process delivers results, often within 90 days.

STEP 1. DISCOVER

Analyse routes, processes, and quick-win opportunities

STEP 2. DESIGN

Configure platform and dashboards, plan ERP integration

STEP 3. DEPLOY

Pilot selected routes, train teams, sync ERP

STEP 4. DELIVER

Monitor, optimise, and scale successful strategies

Our features

What you get with Macmobile's field sales automation software

Offline-ready mobile sales app

GPS tracking & territory planning

Real-time order management

Route & visit optimisation

Inventory visibility

Performance dashboards

ERP/API integrations

Sales team productivity tracking

Industries we serve

Field Sales Automation That Fits Your Industry

Fast Moving Consumer Goods

Keep shelves full and customer satisfaction high.

Beverage

Streamline route-to-market strategies, improve sell-through, and reach urban boutiques and township spaza shops.

Agriculture / Agribusiness

Manage dispersed networks, optimize delivery routes, and support smallholder farmers with reliable field tools.

Pharmaceuticals / Healthcare

Ensure accurate deliveries, stock traceability, and compliance across every touchpoint.

success vs failure

Stay competitive or fall behind

Without Macmobile

Missed sales opportunities
Manual errors & stockouts
No visibility into the field
Competitors gain market share

With Macmobile

30% increase in team productivity
Accurate, automated order fulfilment
Real-time insights & territory tracking
Revenue growth and faster shelf placement

why macmobile

Field Sales Automation Software Trusted by 200+ FMCG Brands in 15 Countries

200+ FMCG brands can't be wrong

Trusted by global FMCG brands like Unilever, Coca-Cola, and Schweppes, and tested in Africa’s most demanding markets.

“We have seen more than 25% improvement in productivity of our sales force from a call completion orders placed perspective, which represents significant turnover.

All of this has given us superior agility in adapting to changes in strategy.”

– Steven Cox, Sales Excellence Manager, Coca Cola Beverages South Africa

“Thanks to our partnership with Macmobile we can rest assured that our sales and marketing strategies are on point and we can readily meet the ever-changing requirements of the markets we serve.

Within the first 6 months of using FIELDService to manage the surveys Schweppes saved up to 60K USD”

– Schweppes Zimbabwe

insights

Stay up to date on the latest news and insights

Take control of your data with our Macmobile dashboard

October 23, 2025