Leading field sales automation in Africa

Where we began: an African market vision

From understanding unique challenges to building proven solutions and enabling sustainable growth.

Macmobile has authentic African Market experience.

The distribution challenges across Africa in the FMCG industry are filled with unique obstacles that companies often navigate alone. Africa comprises vast territories, limited infrastructure, fragmented systems, and time-consuming manual processes.

Macmobile was born out of necessity, realising that the traditional solutions available for developed markets were not suitable. The new emerging markets in Africa needed specific solutions designed for African distribution.

Partnerships

Partnering with global brands such as Unilever, Coca-Cola, and Schweppes has proven that Macmobile technology transforms even the most complex distribution networks.

Our authentic African market experience, coupled with global standards and proven results, gives us a competitive advantage.

Accept our offer to do the same for your company.

Proven results

Macmobile’s experience spans over twenty years in fifteen countries with over two hundred successful implementations across Africa.

Our customers have adopted seamless new technologies that have automated their supply chain and provided them with order-to-invoice generation.

We collaborate closely with our customers and business partners throughout sixteen countries, ensuring their business performance.

Our mission

Our goal is to help businesses across the FMCG value chain achieve paperless and cashless business processes at compelling cost structures through innovative, user-friendly mobile technology.

We provide integrated or standalone ordering, market intelligence, logistics, and payment solutions to power smarter field sales operations.

Our vision

To be a global cornerstone for solutions offered to the mobile-centric marketplace transforming and enlightening the way customers and businesses communicate information and conduct their daily operations.

Our footprint

Macmobile has been raised from the ground up and is built to support businesses ranging from informal traders and micro-businesses to large-scale multinational enterprises.

The Macmobile product offering enables the integration, automation, and incentivising of the entire value chain within the fast-moving consumer goods sector from the manufacturer and distributor to the merchant and end customer.

Macmobile is the future

The Macmobile Team

Meet Our Pioneering Team

Responsible for one of few end-to-end warehouse management, stock management, and order-invoicing solutions in the FMCG sector.

South Africa

Macmobile South Africa was born out of walking the hard yards across Soshanguve to build a mobile solution to empower the field force, automate services, and remove the hassle of paperwork.

As the company expanded its reach, the South African office became the central hub for research and development as well as sales and marketing within the group.

Andrew Dawson

Chief Executive Officer

Sean Tennent

Growth Director

kenya

After experiencing massive growth within East African countries, Macmobile opened an office in Kenya to support existing customers and expand its base within the region.

This expansion ensures adequate and consistent support and presence for further growth.

Eric Mungai

Chairperson

Stephen Mills

Director

WE UNDERSTAND YOUR CHALLENGE

Field sales automation software that thrives in Africa’s toughest markets

From Lagos traffic to rural Kenya connectivity challenges, we’ve solved every field operations challenge for 200+ FMCG brands across 15+ African markets.

Empower your field teams with tools that help them sell, not drown in admin.

Our partners

Macmobile collaborates and partners with industry leaders to ensure the best solutions are available for the FMCG distribution value chain.

Technology Partners

Mobile Operators

Sales automation that fits your industry

Macmobile adapts to the needs of a wide range of industries. From complex FMCG and packaged goods, supply chains to retail, agriculture, and pharmaceutical distribution. Our software offers tools built for real-world, emerging-market conditions.

Fast Moving Consumer Goods

Empower your route-to-market partners with merchant ordering software that lets them order independently. No delays, no waiting for sales reps, no phone calls.

Offline mobile B2B commerce

Merchants always see up-to-date stock availability, prices, and promotions inside the mobile ordering platform, helping them make smarter, faster purchasing decisions

Real-time product information

Merchants always see current stock levels, prices, and promotions through the mobile ordering platform.

Branded experience

From catalogue to checkout, your spaza shops and distributors interact with your professional brand identity across every step of their B2B eCommerce journey.

Order tracking system

The STOREApp platform gives merchants full visibility into their orders, from placement to delivery, improving satisfaction and trust across your route-to-market network.

START SMALL, SCALE FAST

Sectors we serve

Our proven implementation methodology delivers measurable results fast, with minimal disruption to your current operations.

Manufacturers and principals

Being responsible for many aspects of brands and products can make designing and managing distribution channels challenging especially when determining pricing optimisation strategies.

Having the right tools to provide line of sight and actionable insights simplifies this task, particularly when managing across multiple territories.

Inventory management
Route-to-market sales
In-store execution
Promotions

Independent distributors

Distributors make fast-moving products available to consumers by bridging the gap between manufacturers and retailers. This channel incorporates independent distributors, break-bulk wholesalers, and stockists.

Having the right field sales software to manage inventory, routes, and orders keeps processes flowing and costs down

Warehouse Management
Distribution Management
Channel Sales

Wholesalers

Wholesalers play a pivotal role within the route-to-market and retail sectors, particularly for traditional trade. They provide valuable warehousing and break-bulk services while offering just-in-time access to valuable stock and credit facilities for smaller merchants.

Efficient distribution management tools ensure smoother operations, cost savings, and greater community support

Distribution management
eCommerce
Loyalty

Agencies

Keeping stock on the shelf guarantees outstanding retail execution. Shelf availability maintains awareness and prevents lost sales to competitors.

Incorporating smart technology to digitise, automate, and streamline processes keeps customers engaged while saving time, money, and energy.

Route-to-market sales
Merchandising
In-store promotions

200+ FMCG brands can't be wrong

Trusted by global FMCG brands like Unilever, Coca-Cola, and Schweppes, and tested in Africa’s most demanding markets.

“We have seen more than 25% improvement in productivity of our sales force from a call completion orders placed perspective, which represents significant turnover.

All of this has given us superior agility in adapting to changes in strategy.”

– Steven Cox, Sales Excellence Manager, Coca Cola Beverages South Africa

“Thanks to our partnership with Macmobile we can rest assured that our sales and marketing strategies are on point and we can readily meet the ever-changing requirements of the markets we serve.

Within the first 6 months of using FIELDService to manage the surveys Schweppes saved up to 60K USD”

– Schweppes Zimbabwe