Complete B2B eCommerce automation software for predictable growth

Give merchants and spaza shops easy self-service ordering that works anywhere in Africa

STOREApp’s B2B eCommerce automation software by Macmobile transforms disconnected FMCG operations into unified revenue engines, giving you real-time visibility, speed, and control. If fragmented systems, manual handoffs, and invisible bottlenecks are holding back your sales, STOREApp’s distributor eCommerce solution unifies your operations and helps you grow without the chaos.

the problem

Fragmented operations costing you sales and sanity?

Your spaza shops and distributors struggle without proper mobile ordering platforms.

Without proper B2B eCommerce automation software, companies lose 20–30% of potential revenue. Manual processes and disconnected systems delay fulfilment while competitors with unified FMCG eCommerce platforms capture market share.

Why FMCG companies need B2B ecommerce automation software

Our platform unifies your operations with:

Seamless integration between online ordering and field fulfilment
Automated workflows that eliminate manual handoffs
Real-time visibility from first click to final delivery
Scalable distributor eCommerce solution that grows with your business

20 YEARS BUILDING B2B eCommerce automation software

We understand what you’re up against

For over 20 years, Macmobile has helped 200+ FMCG companies across 15 African countries digitize their route to market. Our STOREApp B2B eCommerce automation software is proven to work in real African conditions, online and offline.

Our B2B eCommerce experience:

20 years building distributor B2B eCommerce automation software platforms
200+ trusted brands including Coca-Cola, Schweppes, and Unilever
15+ countries using our African FMCG eCommerce tools
Merchant self-service ordering increases sales by 30%
95% of spaza shops and distributors prefer STOREApp

Built for African markets. Proven worldwide

Complete B2B eCommerce automation software features

STOREApp connects your ERP and route-to-market systems, creating unified workflows from catalogue to fulfilment. Merchants get a branded mobile B2B eCommerce experience, where distributors and spaza shops can browse products, view pricing, and place orders with ease.

Merchant self-service ordering tools

Empower your route-to-market partners with merchant ordering software that lets them order independently. No delays, no waiting for sales reps, no phone calls.

Offline mobile B2B commerce

Merchants always see up-to-date stock availability, prices, and promotions inside the mobile ordering platform, helping them make smarter, faster purchasing decisions

Real-time product information

Merchants always see current stock levels, prices, and promotions through the mobile ordering platform.

Branded experience

From catalogue to checkout, your spaza shops and distributors interact with your professional brand identity across every step of their B2B eCommerce journey.

Order tracking system

The STOREApp platform gives merchants full visibility into their orders, from placement to delivery, improving satisfaction and trust across your route-to-market network.

ALL THE BENEFITS. NONE OF THE CHAOS

How STOREApp transforms your route to market

Merchant empowerment software benefits

Spaza shops and distributors get professional mobile B2B eCommerce automation software tools that make ordering easy and increase their sales.

Route to market digitisation results

Transform your emerging market B2B commerce with a modern distributor B2B eCommerce automation software platform that works everywhere.

Mobile ordering platform advantages

Merchants order anytime using STOREApp's mobile B2B commerce interface, increasing order frequency and accuracy.

B2B eCommerce platform integration

STOREApp connects seamlessly with your existing systems, making route to market digitisation simple and effective.

STOREAPP ANALYTICS DASHBOARD

Track your mobile B2B eCommerce success

See how your distributor eCommerce platform is performing. Track merchant self-service ordering patterns, popular products, and route to market growth.

B2B eCommerce platform insights:

• Which spaza shops order most frequently
• Popular products in different regions
• Mobile B2B commerce adoption rates
• African B2B commerce trends

Mobile ordering platform reports

Get daily, weekly, or monthly reports on your route to market digitisation progress. Export data easily for business planning.

Route to market digitisation

From chaos to control in 90 days

Our proven implementation methodology delivers measurable results fast, with minimal disruption to your current operations.

STEP 1: ASSESS

We analyse your current route to market and plan your distributor eCommerce platform implementation.

Step 2: CONFIGURE

Set up STOREApp with your products, pricing, and branding. Configure merchant self-service ordering for your specific needs.

Step 3: DEPLOY

Launch the mobile B2B eCommerce platform with selected merchants. Train spaza shops and distributors on the new system.

Step 4: EXPAND

Roll out merchant empowerment software across your full route to market. Optimise the African B2B commerce experience.

WHY STOREAPP LEADS B2B ECOMMERCE PLATFORMS

Compare B2B eCommerce platform options

Purpose-built for African B2B commerce with proven route to market digitisation success.

Manual Orders

Generic Software

STOREApp

STOREApp B2B eCommerce platform success

Trusted by 200+ FMCG brands across 15+ countries

Mobile B2B commerce results:

400 spaza shops using merchant self-service ordering
30% increase in orders through mobile ordering platform
95% merchant satisfaction with B2B eCommerce platform
85% reduction in order processing time
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African B2B commerce transformation success Route to market digitisation results:

STOREAPP B2B ECOMMERCE PLATFORM QUESTIONS

Frequently Asked Questions

Does this mobile B2B commerce platform work offline?

Yes. STOREApp is designed for African B2B commerce conditions. Merchant self-service ordering works completely offline and syncs when internet returns.

Can spaza shops easily use this distributor eCommerce platform?

Yes. Macmobile integrates with SAP, Oracle, Microsoft Dynamics, and 20+ ERP systems. No integration? No payment.

How does route to market digitisation integrate with our current systems?

STOREApp connects seamlessly with most ERP systems. Our B2B eCommerce platform integration is handled by our technical team.

How quickly will we see results from this mobile B2B eCommerce platform?

Most companies see increased merchant self-service ordering within 30 days. Full African B2B commerce benefits typically show in 60 days.

What if our route to market digitisation doesn't work as expected?

STOREApp comes with performance guarantees. If our distributor eCommerce platform doesn't deliver promised results, we'll optimise it at no extra cost.

How does field sales automation software improve productivity?

Automating order capture, route planning, and reporting saves reps 2–3 hours daily, increases accuracy, and boosts revenue

Two futures for your route to market

Your merchant empowerment software success starts here

Success: STOREApp B2B eCommerce platform implementation Your spaza shops and distributors love the mobile B2B commerce experience. Merchant self-service ordering increases by 30%. Your route to market digitisation makes you a leader in African B2B commerce. Failure: staying with manual systems Competitors with modern distributor eCommerce platforms capture your merchants. Spaza shops choose suppliers with better mobile ordering platforms. Your route to market falls behind in African B2B commerce. Cost of delay: Every month without mobile B2B eCommerce costs you market share to competitors with better merchant empowerment software.