Field Sales Automation Case Study

Coca-Cola Beverages South Africa

From paper-based inefficiencies to seamless automation

Coca-Cola Beverages South Africa (CCBSA). A major subsidiary of Coca-Cola Beverages Africa, operates in four territories and serves over 170,000 customers nationwide.

The Challenge

CCBSA’s paper-based systems caused slow reporting, duplicate entries, and limited supply chain visibility. Poor mobile connectivity in rural areas made order processing and stock verification difficult.

The Solution

Macmobile digitised CCBSA’s field operations with mobile devices integrated into FIELDService. This gave sales teams real-time task management, performance tracking, and order visibility from any location.

We’ve seen more than a 25% improvement in sales force productivity from call completion and order accuracy, representing significant turnover.

The Result

CCBSA eliminated paper-based inefficiencies, reduced re-deliveries, and improved order accuracy. FIELDService’s offline capabilities ensure uninterrupted operation across all regions, illustrating Macmobile’s adaptability to Africa’s infrastructure.

LinkedIn
X
Email

Recent case studies